Looks like Xiaomi is training all its attention on the upcoming Redmi 1S as reports around the web suggest that the company will stop selling the Mi 3 indefinitely.
A report on tech blog TechPP quotes the company’s India head Manu Jain as saying, “Over next few weeks, we will focus on Redmi 1S, and Mi 3 wont be available. We will take the final call after few weeks, once we have more visibility / data points.”
This could be seen as a surprising turn of events in the light of the weekly flash sales none of which lasted beyond 40 minutes, while a majority of them ended in mere seconds. So what does Xiaomi hope to do by not selling the Mi 3? There could very well be an increased focus on the Redmi devices as well as preparations for the Mi 4 launch, which will launch sometime after Diwali in India. The Redmi 1S goes on sale next week and is looking dead-on to be a sleeper hit, with its unprecedented price to specs ratio. The Redmi Note is to follow soon after, while the company also has plans for the MiPad and Mi Band fitness accessory.
But does it make sense to withdraw the Mi 3 altogether? It’s a gamble for sure, considering that while earlier there would be two Xiaomi handsets, now there’s just one. For those who find the Redmi 1S slightly underpowered, the Mi 3 will no longer be available.
This could also be a calculated move on Xiaomi’s part to bring production of the Mi 3 up to speed to the demand in India. For all we know the Mi 3 might be back in a couple of weeks on Flipkart with a sizeable number of units on sale. Another reason could be that the Mi 3 would have cannibalised the Redmi 1S to a certain extent, though given the price chasm between the two, this seems unlikely. What we do know is that come Tuesday there will no longer be a rush on Flipkart for the Mi 3. However, in all likelihood, the Redmi 1S will draw a lot more people to the site.
