Monday, August 25, 2014

Apple to rollout Healthkit in iPhone 6 amidst tough challenges

Apple to rollout Healthkit in iPhone 6 amidst tough challenges
Apple has been discussing how its “HealthKit” service will work with health providers at Mount Sinai, the Cleveland Clinic and Johns Hopkins as well as with Allscripts, a competitor to electronic health records provider Epic Systems, people familiar with the discussions said.

While the talks may not amount to anything concrete, they underscore how Apple is intent on making health data, such as blood pressure, pulse and weight, available for consumers and health providers to view in one place.

Currently, this data is being collected by thousands of third-party health care software applications and medical devices, but it isn’t centrally stored. Apple also hopes physicians will use this data to better monitor patients between visits – with the patient’s consent — so the doctors can make better diagnostic and treatment decisions.

Apple has not divulged much specific detail on HealthKit, which is expected to be incorporated into the iPhone 6 come September. But Apple intends HealthKit to become a lynchpin in a broader push into mobile healthcare — a fertile field that rivals Google and Samsung are also exploring.

The iPhone maker has previously disclosed partnerships with Nike, Epic, and the prestigious Mayo Clinic, which boasts a suite of mobile apps. Mayo is reportedly testing a service to flag patients when results from apps and devices are abnormal, with follow-up information and treatment recommendations.

Dozens of major health systems that use Epic’s software will soon be able to integrate health and fitness data from HealthKit into Epic’s personal health record, called MyChart, according to a person briefed by Apple. Kaiser Permanente is currently piloting a number of mobile apps that leverage HealthKit, two people have said, and is expected to reach out to Apple to discuss a more formal partnership.

“Apple is going into this space with a data play,” said Forrester Research’s health care analyst Skip Snow. “They want to be a hub of health data.”

But some implementations with HealthKit may be a challenge due to a web of privacy and regulatory requirements and many decades-old IT systems, said Morgan Reed, executive director of ACT, a Washington-based organization that represents mobile app developers.

“Everybody is knocking on the door,” he said. “But I doubt that HealthKit will merge with all the existing systems.”

Apple declined to comment on upcoming partnerships for HealthKit. An Allscripts spokesperson said it did not publicly discuss contractual or prospective agreements. Mount Sinai and Johns Hopkins’ press officers had no information to share at this time.

Cleveland Clinic associate chief information officer William Morris said the clinical solutions team is experimenting with HealthKit’s beta and is providing feedback to Apple. HealthKit and related services could become a means for some technology teams at budget-strapped hospitals to save time and resources, as mobile developers won’t have to integrate with dozens of apps and devices like fitness trackers or Glucometers as they have to now, he said.

Kaiser Permanente’s Brian Gardner, who leads a research and development group responsible for Kaiser’s mobile offerings, said many physicians are thinking about how to leverage patient-generated data from apps and devices.

“Apple has engaged with some of the most important players in this space,” said Gardner. “Platforms like HealthKit are infusing the market with a lot of new ideas and making it easier for creative people to build for health care.”

Long Journey
Apple’s developer relations team has also been working with developers of popular fitness and medical apps, such as Mountain View, California-based iHealth Lab.

Apple has taken pains to ensure that consumers are aware of how data is being collected and stored, said Jim Taschetta, chief marketing officer at iHealth Lab. For instance, an optional toggle will let patients decide if they wish to share data from third-party apps with Apple’s main health app. And if patients choose to store sensitive health data in iCloud, it’s encrypted when they’re in transit and at rest, one Apple employee said.

“It is consumer-controlled and can be turned on or off at any time from the app that collects the data from the original source,” Taschetta said.

Health developers say Apple will not be immune to the challenges they have faced for many years, starting with safeguarding consumer privacy. And along with physicians and consumers, Apple will have to juggle the requirements of regulators at federal agencies or departments. Digital health accelerator Rock Health estimates that at least half a dozen government offices have a hand in some facet of mobile health.

HealthKit relies on the ability of users to share data. But depending on how that data is used, its partners – and potentially even Apple – may be subject to the requirements of the Health Insurance Portability and Accountability Act, or HIPAA.

HIPAA protects personally-identifiable health information – such as a medical report or hospital bill – stored or transmitted by a “covered entity,” like a care provider or health plan. Patient-generated information from a mobile app, for instance, has to be protected once the data is given to a covered entity or its agent.

Joy Pritts, recently-departed chief privacy officer for the Office of the National Coordinator for Healthcare IT (ONC), said Apple may need to re-determine its responsibility to safeguard data with each new partnership.

For instance, if Apple and Nike team up to collect running data, neither would be subject to HIPAA, she said. But if Apple gets and stores clinical information on behalf of the Mayo Clinic, both would likely have to abide by HIPAA.

“It is really difficult for consumers to know if their health information is protected by HIPAA because it’s so dependent on the specific facts,” Pritts said.

To smooth its path at a time when some other high-profile health-oriented initiatives have run into trouble in Washington — including the U.S. Food and Drug Administration’s decision to crack down on genetic testing firm 23andMe — Apple has consulted or hired health experts and attorneys, who are well-versed on privacy and regulatory requirements. Senior officials have paid a visit to key government offices, including the FDA and the ONC. Apple is expected to roll out HealthKit, so that providers – and not Apple — are responsible for adhering to privacy requirements.

But there’s the question of reliability. Joshua Landy, a Toronto-based internal medicine and critical care doctor, said physicians will need to learn over time which apps are useful for clinical purposes and safe to recommend to patients. This problem will grow in coming months with hundreds of new mobile medical apps expected to hit the App Store.

Intex Cloud FX first impressions: Can Mozilla’s Firefox OS flourish in an Android world?

Mozilla’s second Firefox-OS smartphone (after the Spice Fire One) is officially out in India, and this one is billed as India’s cheapest smartphone. The Intex Cloud FX is priced at Rs 1,990 and will be exclusively available on Snapdeal. Intex has also teamed up with Aircel to provide Aircel users who buy the phone 1GB Data free for two months.

As far as the smartphone is concerned, the specs aren’t something that would make any smartphone lover drool. A 2 megapixel camera, 128 MB RAM, a 3.5-inch screen, none of this sounds like a dream phone. And the truth is that it’s not trying to be a dream phone, at least for users who have already bought their first Android or Windows phone. Firefox and Intex are targetting an audience that is buying their first smartphone, often in Tier-II and Tier-III cities, and the budget for these users is similar to how much they would spend on a feature phone.

It should be remembered that according to the latest IDC numbers, out of the 63.21 million units of mobiles that were shipped in India in Q2 in 2014, 71 percent were still feature phones. Vendors shipped only a 18.42 million smartphones in India in Q2 2014. But the good news is that the smartphone market is growing at a faster rate (close to 84 percent) and this growth will continue. And this where Intex and Firefox are hoping to fit in. Keshav Bansal, Director Marketing at Intex told Tech2, “The expectations are very high. As far as short-term is concerned, we are looking at half a million smartphones of Cloud Fx.” He added that the USP of this smartphone is the product is user-friendly.

Intex Cloud FX is priced at Rs 1999.
Intex Cloud FX is priced at Rs 1999.

“Price is the biggest attraction for this product. It’s not very complicated to use. So for someone upgrading from a feature phone to smartphone, Mozilla should be a phenomenal experience,” he said.

Given that both Mozilla and Intex are targetting an audience that is buying their first smartphone, we also asked whether it was restrictive to make this product available only on an online platform like Snapdeal. Bansal said they didn’t see it as restrictive. “Snapdeal’s core strength is the presence in the Tier-II and Tier-III market as compared to the other e-commerce guys. And this where we are hoping to grow, so I don’t see this being a limitation at all,” he said. Bansal added that Intex would user “a lot of marketing tool”, and would “aggressively promote this product.”

The Cloud FX is a basic smartphone; it’s got a 3.5-inch capacitive touchscreen with 480×320 pixels resolution. Intex has packed in a 1GHz Spreadtrum processor along with 128 MB of RAM with 256 MB total space. It has a 2 megapixel rear camera and comes with dual-SIM support. However, this is a 2G-only phone (which is a big drawback in our opinion) with support for Wi-Fi for further Internet connectivity. The Cloud FX takes in microSD cards, but support is limited up to 4GB only. It comes with a 1250mAh battery.

But for the price point at which this smartphone is starting, which is Rs 1999, it stands ahead of the competition. For starters, the 3.5-inch screen is bigger than most feature phones for under Rs 2000. Most feature phones in this range have a 1.8 screen with a keyboard. The screen size in this category goes up to 2.6-inches at the most in case of Micromax Bolt X287 and Lava KKT 27i which has a 2.8-inch screen. But neither of these are smartphones with an app ecosystem to speak of.

Intex Cloud FX has a little social hub as well.
Intex Cloud FX has a little social hub as well.

The smartphone doesn’t look particularly great and would probably remind you of a smartphone from 3 or 4 years back, but the fact that Intex wants you to pay Rs 2000 for this, is actually great. With the device that we tried out, we noticed that it did take time to respond to touches, which is not surprising given that it has minimal RAM and only a single-core processor. And sure the 2 megapixel camera isn’t the most appealing, but then you’re paying pittance for the phone.

The most important feature of the phone that needs discussion is the Firefox OS. It should be noted that everything on the OS is web-based, and that apps are actually much smaller in size than they would be on Android. For instance, the Facebook app is around 400 KB on this. All apps are supposed on HTML-5 and yes the Mozilla Marketplace doesn’t quite have all the apps. For instance, the smartphone doesn’t have WhatsApp but something called ConnectA2 where users can put in their telephone number, nickname and message share with friends on WhatsApp. Apps are going to be an issue that Firefox needs to deal and quickly, especially if it wants to sell smartphones at the mid-range level as well.

For a basic smartphone, this one carries high expectations.
For a basic smartphone, this one carries high expectations.

While we did see apps like Facebook, YouTube, even a version of Instagram and Twitter on the phone, the limited functionality of these apps,  is a definite barrier to the growth of the Firefox OS.

The other problem is that since everything is web-enabled, you need constant internet connectivity to use stuff on the smartphone. Given that this is  a 2G phone, constant internet can be a bit of a problem in a country like where 2G is a truly poor network to be on. For a first smartphone user, who is limited to 2G that is slow and doesn’t always work, a Firefox phone could end up being a big turn-off. The bad news for Firefox could be that lot of people who buy this device might not want a Firefox OS phone again simply because of the 2G issue. A Firefox device with 3G at a slightly higher price point would have been much more effective, but perhaps these are already in the works.

On the flip side, the Intex Cloud FX could also be the device that convinces first time smartphone buyers that smartphones are a great idea after all and mobile Internet connectivity is the way to go. The only problem is that after using Firefox OS for a few months, they might want to upgrade to a smartphone that offers more in terms of features, apps and performance.