With iOS 8 unveiled, an iPhone 6 launch date set, and an iWatch waiting in the wings, Apple is now thought to have started up production on two new iPad models, both set to arrive before Christmas.
According to Bloomberg's sources, Apple has already started manufacturing the forthcoming 9.7-inch iPad, presumably the next generation of the iPad Air. The device should be unveiled by the end of this quarter or during the early part of the following one, Bloomberg reports. It adds that numbers of the larger model may be capped by "manufacturing complications related to the use of a new anti-reflection coating", intended to help readability in daylight.
Also on its way is a new 7.9-inch iPad mini, likely to be available by the end of the year.
The timing, if correct, shouldn't be a surprise, since it falls in line with the November timeframe for iPad releases that Apple moved to with the 2012 launch of the fourth-generation iPad and the first iPad Mini.
The next generation of iPads will however launch to a markedly different environment to previous years', following consecutive quarters of significant year-on-year declines. This year's third quarter iPad sales of 13.3 million were down nine percent from 14.6 million a year earlier, while the second quarter sales for 2014 fell 16 percent year to 16.35 million.
Tech analysts believe Android phablets are eating into tablet sales across the board; however, the decline in iPad sales has been bigger than many Wall Street analysts expected for Apple's second biggest product category behind the iPhone.
Apple chief exec Tim Cook has said he's not worried about soft iPad sales and has repeatedly pointed to the company's greater focus on the enterprise, where tablet penetration remains relatively low, and on China.
Declining tablet sales may also partly explain its recent tie-up with IBM aimed at bring more iPhone and iPad devices to the enterprise.
And if phablets are eating up tablet sales, Apple's 5.5-inch display iPhone 6 may help it take a slice of that market. Apple has reportedly set the product launch for 9 September.
Besides hardware though, iOS 8 is expected to be one of the biggest updates to its OS in recent years, addressing several gaps that have emerged between it and Android, including allowing third-party keyboards, widgets, and data-sharing between apps, which overall spell a less locked-down approach to iOS.
The Surface Pro 3 is a laptop replacement with an optional keyboard, at least according to ads from Microsoft. It’s thin and powerful and can take full advantage of the dual personality of Windows 8.1. These attributes make it a natural stretch to compare it to the thin laptop from Apple for those wondering which to buy. The choice may be easy for most prospective shoppers.
(Image: Microsoft, Apple)
The MacBook Air is available in two sizes: 11.6 and 13.3 inches. Both are thin and light (2.38 and 2.96 pounds, respectively). They ship with Intel Core i5 processors and are available with Core i7 for extra cost. Both feature SSD storage, either 128GB, 256GB, or 512GB (extra cost).
Screen size aside, the two MacBook Air models are very similar. Observations used in this article apply to both models except where indicated.
Hardware
MacBook Air 11-inch
MacBook Air 13-inch
Surface Pro 3
CPU
Core i5, i7
Core i5, i7
Core i3, i5, i7
Display
11.6", 1,366 x 768
13.3", 1,440 x 900
12", 2,160 x 1,440
Memory
4GB , 8GB
4GB , 8GB
4GB , 8GB
Storage
128GB, 256GB, 512GB
128GB, 256GB, 512GB
64GB, 128GB, 256GB, 512GB
Ports
2-USB 3.0, Thunderbolt
2-USB 3.0, Thunderbolt, SDXC
USB 3.0, microSD, audio, miniDisplayPort, keyboard port
Touch screen
No
No
Yes
Pen support
No
No
Yes
Price
$899 - $1,649
$999 - $1,749
$799 - $1,949 (+$130 keyboard)
The hardware specs of the MacBook Airs are very similar to those of the Surface Pro 3. The primary differences are the inclusion of a touch screen and pen support on the Surface Pro 3. Neither are an option from Apple.
As indicated, the hardware of both the Surface Pro 3 and the MacBook Air is very similar. The display is the primary differentiator between the two contenders. Another obvious difference is the ability of the Surface Pro 3 to leave the keyboard cover behind and be used as a touch tablet. The MacBook Air has no touch screen option available so a big nod goes to Microsoft’s offering.
The much anticipated MacBook Air with a Retina Display hasn't happened yet, and while the displays look fine they fall short compared to the Surface Pro 3.
The advantage extends with pen support on the Surface Pro 3. Those wanting to use a pen for drawing or writing on the screen should forget the laptop from Apple.
The much anticipated MacBook Air with a Retina Display hasn't happened yet, and while the displays look fine they fall short compared to the Surface Pro 3. The 11-inch Air displays at 1,366 x 768 and the 13-inch model at 1,440 x 900.
The Surface Pro 3 displays a native resolution of 2,160 x 1,440 on its 12-inch screen. This is very high-resolution and could be important to some folks. That display size is slightly bigger than that of the smaller MacBook Air.
There are other slight differences between the MacBook Air and Surface Pro 3 but the display is the main one. The latter can also be used as a tablet while Apple's offering cannot.
Overall the nod goes to the Surface Pro 3 over the MacBook Air.
Software
Comparing the software on the two laptops is easy given the different platforms. This is probably more important than hardware when it comes to making a choice between the two laptops.
If you need or prefer to run OS X from Apple, get the MacBook Air. The opposite is mostly true for those wanting to run Windows. Those shoppers would be happier in the long run getting the Surface Pro 3.
The exception to the OS rule is that the MacBook Air can run Windows while the Surface Pro 3 cannot run OS X. Windows can be installed on Macs using either Boot Camp, a utility in OS X, or through a third-party solution like Parallels Desktop.
Parallels and other third-party apps run Windows (and other operating systems) in a virtual machine right on the Mac desktop. This works well with most applications (most games not included), and is particularly suitable for those preferring OS X but needing occasional use of Windows.
Those needing to use Microsoft Office can do that on the Surface Pro 3 and the MacBooks. Windows laptops no longer have a major advantage running Office as Macs can run it with Windows in a virtual machine as described. Office online can also be run on the Mac.
Since the choice of computing platform usually takes precedence over other factors, this is a tie between the Surface Pro 3 and the MacBook Air. A slight advantage could be with the Apple laptop since it can run both operating systems while the Surface Pro 3 cannot.
Price
For many, price is a big criteria when shopping for a laptop. To compare the two laptops, we'll look at the cheapest and the most expensive configurations.
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11-inch MacBook Air — The price ranges from $899 (Core i5, 4GB, 128GB SSD) to $1,649 (Core i7, 8GB, 512GB SSD).
13-inch MacBook Air — The price ranges from $999 (Core i5, 4GB, 128GB SSD) to $1,749 (Core i7, 8GB, 512GB SSD).
Surface Pro 3 — The price range is $799 (Core i3, 4GB, 64GB SSD) to $1,949 (Core i7, 8GB, 512GB SSD).
Both laptops are similarly priced when you factor in the $130 keyboard for the Surface Pro 3 to turn it into a laptop replacement. Neither has a price advantage over the other.
Surface Pro 3 vs. MacBook Air
For most, the decision to purchase one laptop over another is straightforward. If you want to run Windows all the time, get the Surface Pro 3. The opposite is true if you prefer OS X. As noted, Macs can run Windows so a slight advantage goes to the laptop from Apple.
Those wanting or needing a touch screen laptop have only one choice when compared to the Macs — the Surface Pro 3. This isn't likely to change soon as Apple is in no hurry to get a MacBook Air to market with touch display nor one with a Retina Display. The same is true for laptop shoppers wanting pen support— the only choice is the Surface Pro 3.
Much has been said about Apple's premium pricing on MacBooks, but price is not much of a factor when comparing the MacBook Air with the Surface Pro 3. Similarly configured models are priced much the same between the two laptops.
In conclusion, for most laptop shoppers it comes down to platform. It’s long been OS X vs. Windows and that hasn’t changed. Otherwise, other than the particular areas covered where differences were noted, both laptops are very similar and comparably priced.
